The rollout of Disney Plus has been hotly anticipated for years as the entertainment giant decided to run an in-house operation and provide their unique content to the masses. It has been a body blow to the likes of Netflix, Amazon, Hulu and other entities who hoped to leverage their intellectual property, but it has been a healthy development for the general streamer.
This decision to breakaway from that dynamic and run their own enterprise ensures a higher level of competition and to place the onus back on those other brands to create their own television shows and motion pictures to be consumed online. Inadvertently, it helps to create more jobs in the entertainment industry and giving people more choice about what they watch and where they watch it.
Disney Plus is a service that not only includes traditional Disney content, but an entire package that incorporates Marvel, Pixar, National Geographic and Star Wars domains as well. Households no longer have to fight over the remote with multiple profiles available for each account and an opportunity to tap into cartoons, superhero movies, educational documentaries, docuseries and motion picture classics all in one domain.
It won’t escape the attention of streamers across the globe that Disney Plus is priced competitively given the nature of the competition. With Netflix already cornering a large portion of the market years in advance, this is a provider that has issued a 7-day free trial with an ongoing price of $6.99 per month or $69.99 for an annual subscription.
Enterprises that offer user-friendly streaming platforms cannot only be a hub for pre-made material. They have to be on the cutting edge and create new programs to keep customers interested in the long-term. If they only stick to the old products, then they may as well be a Blockbuster store.
This is where Disney Plus has come into the picture, acting as a central location for Marvel to outlay their upcoming series as a spinoff from their Marvel Cinematic Universe. To fill the gap left after Avengers: Endgame, programs like The Falcon and the Winter Soldier, Loki, WandaVision, Hawkeye, Moon Knight and Ms. Marvel will continue that legacy.
There was an original concern for streamers that Disney Plus would be nothing more than an outlet for children’s content with many of the favorite Disney programs being available. The good news for adults is that they have the opportunity to tap into cutting edge shows and blockbuster pictures that are on the mature side.
Series like The Mandalorian, Gordon Ramsay: Unchartered and The World According to Jeff Goldblum are indicative of a business that is striving to push the envelope and cater to all ends of the market. Netflix has already shown the way forward in this respect and replicating that model makes sound commercial sense.
In the current commercial space, streamers love a service that is free of outside advertisements and commercials. Although Disney Plus will promote their own material, they offer their content ad-free and on demand. It is the most convenient way to sit back and relax on an evening or weekend, cutting out the normal expectation of sitting through endless commercial breaks.
For many households across America and the world, the service of Disney Plus might feel like one too many expenses to justify. Yet the very affordable opt-in monthly price and a substantial package that is evolving with content makes for an enticing prospect. The breakup of the entertainment industry through a variety of streaming services might be a disruption to normal broadcasting, but it is very much the move of the future. This way consumers get to control what they watch and how much they want to pay for it.