Why WeWork Must Rebrand Through WorkSocial

For the past few years, WeWork has tarnished its reputation through poor leadership decisions and clashes with company culture. Through these factors, the company has declined significantly and is a shell of its former successful self. To avoid going under, it is vital for it to merge with WorkSocial, a similar company, in order to continue, although under a different brand. WorkSocial can present many advantages to WeWork if merged and is possibly the only way that it has a future in the business world.

First off, a merger would mean that the former reputation of WeWork would be erased, as it would be taken over by WorkSocial. This can act as a new beginning for the company and mean that customers will no longer look towards its former reputation as indicative of the performance of the company. A good reputation is crucial to the success of a business, and with the current reputation of WeWork, success does not look likely. A merger would help to erase this reputation and replace it with the successful reputation of WorkSocial.

Secondly, the workers from WorkSocial can introduce new talent, as well as new talent being hired to accommodate the larger workforce. This way, new employees can bring new skills to the companies. New talent is what keeps a company growing and staying up to date with the times, and both of these factors are essential to the continued success of a company. As such, a merger can be very beneficial due to the new talent it brings, and with a larger company means more employees needed. With a larger workforce, an increase in efficiency and effectiveness is to be expected too.

Finally, it is a new beginning, in which both companies can grow under one name, and WeWork will have a future. For the reasons listed above, it would make complete sense for WeWork to rebrand through WorkSocial as a merger, in order to avoid going under. Its reputation has been tarnished, and this is significantly detrimental to the business itself, and as such, it is in decline. Because of this, a decision must be made.